About this Course
Every business and organization has a web presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, managing its web presence is vital to its success. Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google’s data and other application service offerings such as AdWords™ and AdSense™.
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics’ rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
In this course, you will: Create custom filters using regex. Perform more in-depth analysis of website data. Set up goals, and funnels for more targeted reporting. Learn how to review e-commerce data to conduct sales analysis, determine product performance and track conversions.
This course is designed for web administrators, marketing and sales professionals, and executives with basic Google Analytics skills who wish to perform deeper, customized analysis of website traffic, online advertising campaigns and e-commerce activity.
At Course Completion
In this course, you will implement Google Analytics and perform analysis by using custom reports.
- Use advanced filters.
- Track Goals and Events.
- Create Custom Reports.
- Create and Analyze Experiments.
- Perform Ecommerce Analysis.
- Configuring Custom Filters
- Configuring Funnels
- Setting Goals
- Event Tracking
- Video Monitoring
- Tagging Links
- Segmenting Data
- Analyze Data by Channel or Audience
- Custom Reports
- Sending Ecommerce Data to Analytics
- Ecommerce Reporting
- Analyze Sales and Product Performance
- What are Experiments in Analytics
- Setting up Your Experiments
- Interpreting Experiment Outcomes
For best success in this course, you should have the basic ability to access and use a web browser. You should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.
Venue: LIVE Online
Live Online Training
Get the same training you expect in the classroom without leaving your office or home. These are NOT recorded classes. They are LIVE sessions with an expert instructor. We use the latest in video conferencing technologies and audio so you can confidently participate in any class just like being right there in person. We guarantee the effectiveness of our online training delivery approach that we will give you your money back if you are not totally satisfied. Ask us for a demo.
Online class requirements:
- Moderate to fast Internet
- A phone or computer headset is required in order to hear the instructor/moderator). You can use Computer Audio (VoIP) or you can dial in from a regular phone. For convenience, we recommend a hands-free headset or phone.
- Training software must be installed on your computer (trial versions are acceptable)
- RECOMMENDED: Dual Monitors or computers. For optimal online learning experience, we recommend participants have dual monitors or two computers. Your online classroom credentials allow you to join multiple times from multiple computers. Participants should use one monitor or computer to view the instructor’s shared screen and another monitor or computer to work with the software.
What happens when you enroll in an online class
When you register for an online class, you will receive a welcome email followed by login access to the Citrix GoToTraining virtual classroom. A workbook (printed copy or eBook) will be sent to you prior to the start of class.
Online Training Advantages
Convenience: You don’t have to travel and can attend from your home, office or anywhere with an internet connection. Our online classes are conducted using GoToTraining, a more robust version of the popular GoToMeeting screen sharing and conferencing platform. To accommodate multiple time zones, courses are typically scheduled from 10am – 5pm Eastern with a one-hour lunch break at 12:30 – 1:30 pm Eastern and a 10-minute break in the morning and afternoon. When conducting custom online course for your group, class times can be modified to accommodate your timezone.
Interactive Learning: Our online training is fully interactive. You can speak and chat with the instructor and classmates at any time. Various interactive techniques are used in every class. Our small class sizes (typically 4 – 8 students), allow our instructors to focus on individual performance and issues and to work closely with you to meet your unique needs. Classes are designed to be a hands-on learning experience, providing opportunities for you to try your new skills while the instructor is available for review, questions, and feedback. You have the option to give the instructor permission to view your computer to provide one-on-one assistance when needed.