Google Analytics Essentials

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    About this Course

    ​Every business and organization has a web presence. It may be a single website or multiple websites, mobile applications, or any combination. However your organization presents itself on the web, managing its web presence is vital to its success. Knowing how people and customers interact with your websites and mobile applications can provide potent insights into how well the messages, pages, and other content on your website is received. By monitoring, tracking, and analyzing visitors to your website and their activities on your website, you can draw conclusions about the effectiveness of your site content, promotions, and advertising campaigns and technical details such as site architecture and navigation. Google Analytics™ is a robust analytics suite that is integrated with Google’s data and other application service offerings such as AdWords™ and AdSense™.

    Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics’ rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.

    Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports.

    Audience Profile

    ​This course is designed for web administrators, marketing professionals, sales professionals, and executives with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales.

    At Course Completion

    ​In this course, you will implement Google Analytics and perform analysis by using standard reports.

    You will:

    • Implement Google Analytics.
    • Manage Google Analytics accounts.
    • Perform analysis with real time reports.
    • Perform analysis with standard reports.
    • Perform in-depth analysis with specific reports.

    Outline

    Lesson 1: Implementing Google Analytics

    Topic A: Overview of Google Analytics

    Topic B: Create a Google Analytics Account

    Topic C: Tag Your Pages

    Lesson 2: Managing Google Analytics Accounts

    Topic A: Configure Google Analytics Settings

    Topic B: Manage Multiple Accounts, Views, and Web Properties

    Lesson 3: Configuring Goals, Funnels, and Filters

    Topic A: Configure Goals

    Topic B: Configure Funnels

    Topic C: Configure Filters

    Lesson 4: Reviewing and Configuring Dashboards and Alerts

    Topic A: Review Real-Time Reports

    Topic B: Review Your Default Dashboard

    Topic C: Organize and Configure Dashboards

    Topic D: Configure Intelligence Alerts

    Lesson 5: Analyzing Data with Audience and Traffic Reports

    Topic A: Analyze Data with Audience Reports

    Topic B: Analyze Data with Traffic Sources Reports

    Lesson 6: Analyzing Data with Content and Conversion Reports

    Topic A: Analyze Data with Content Reports

    Topic B: Analyze Data with Conversion Reports

    Prerequisites

    For best success in this course, you should have the basic ability to access and use a web browser, as well as general-purpose office productivity software (such as Microsoft® Office or Google Docs). You should also have some familiarity with viewing HTML code, and a working understanding of how websites function, including basic terms such as traffic, hits, and visits.

    Venue:  

    Address:
    Online Event

    Description:

    Live Online Training

    Get the same training you expect in the classroom without leaving your office or home. These are NOT recorded classes. They are LIVE sessions with an expert instructor. We use the latest in video conferencing technologies and audio so you can confidently participate in any class just like being right there in person. We guarantee the effectiveness of our online training delivery approach that we will give you your money back if you are not totally satisfied.  Ask us for a demo.

    Online class requirements:

    • Moderate to fast Internet
    • A phone or computer headset is required in order to hear the instructor/moderator). You can use Computer Audio (VoIP) or you can dial in from a regular phone.  For convenience, we recommend a hands-free headset or phone.
    • Training software must be installed on your computer (trial versions are acceptable)
    • RECOMMENDED: Dual Monitors or computers. For optimal online learning experience, we recommend participants have dual monitors or two computers. Your online classroom credentials allow you to join multiple times from multiple computers. Participants should use one monitor or computer to view the instructor’s shared screen and another monitor or computer to work with the software.

    What happens when you enroll in an online class

    When you register for an online class, you will receive a welcome email followed by login access to the Citrix GoToTraining virtual classroom. A workbook (printed copy or eBook) will be sent to you prior to the start of class.

    Online Training Advantages

    Convenience: You don’t have to travel and can attend from your home, office or anywhere with an internet connection. Our online classes are conducted using GoToTraining, a more robust version of the popular GoToMeeting screen sharing and conferencing platform. To accommodate multiple time zones, courses are typically scheduled from 10am – 5pm Eastern with a one-hour lunch break at 12:30 – 1:30 pm Eastern and a 10-minute break in the morning and afternoon. When conducting custom online course for your group, class times can be modified to accommodate your timezone.

    Interactive Learning: Our online training is fully interactive. You can speak and chat with the instructor and classmates at any time. Various interactive techniques are used in every class. Our small class sizes (typically 4 – 8 students), allow our instructors to focus on individual performance and issues and to work closely with you to meet your unique needs. Classes are designed to be a hands-on learning experience, providing opportunities for you to try your new skills while the instructor is available for review, questions, and feedback. You have the option to give the instructor permission to view your computer to provide one-on-one assistance when needed.

    GSA Schedule: 47QTCA19D008F