About this Course
Search Engine Optimization (SEO) is a critical step in the development of any new web site and its ongoing administration and maintenance. Good SEO planning and practices will affect your business’s online visibility. Getting your business’s web site listed on the Google and Bing search results pages can increase traffic to your site resulting in more customers.
Audience Profile
This one-day SEO class Is intended for students new to the techniques and tools used when optimizing a web site for search engines. Web designers, developers, marketing professionals and web content providers will all gain important SEO skills through classroom discussion and hands-on exercises.
At Course Completion
Students will have an understanding of what SEO is and how it can be useful in the development of their web projects. Students will be introduced to SEO terms and processes. Students will have a list of the online resources available to them and how these resources can be used as they optimize a web site for search engines.
Outline
Introduction to SEO
- SEO defined
- How search engines work
- Components of a SERP
- Google search algorithm updates
- Setting your business and SEO objectives
Keywords
- What is a keyword?
- Long-tail and short-tail keywords
- Keyword research
- Tools used in keyword research
On-page SEO
- Structuring page elements
- Optimizing page content
Off-page SEO
- Link building
- Social media
Conducting an SEO audit
Monitoring web traffic with Google analytics
Measuring your SEO success
Prerequisites
Students should be familiar with using personal computers with a mouse and keyboard and possess basic typing skills. Students should be comfortable accessing information on the computer. Students should have a basic understanding of the web and how to use a web browser such as Chrome.
Venue: LIVE Online
Address:
Description:
Live Online Training
Get the same training you expect in the classroom without leaving your office or home. These are NOT recorded classes. They are LIVE sessions with an expert instructor. We use the latest in video conferencing technologies and audio so you can confidently participate in any class just like being right there in person. We guarantee the effectiveness of our online training delivery approach that we will give you your money back if you are not totally satisfied. Ask us for a demo.
Online class requirements:
- Moderate to fast Internet
- A phone or computer headset is required in order to hear the instructor/moderator). You can use Computer Audio (VoIP) or you can dial in from a regular phone. For convenience, we recommend a hands-free headset or phone.
- Training software must be installed on your computer (trial versions are acceptable)
- RECOMMENDED: Dual Monitors or computers. For optimal online learning experience, we recommend participants have dual monitors or two computers. Your online classroom credentials allow you to join multiple times from multiple computers. Participants should use one monitor or computer to view the instructor’s shared screen and another monitor or computer to work with the software.
What happens when you enroll in an online class
When you register for an online class, you will receive a welcome email followed by login access to the Citrix GoToTraining virtual classroom. A workbook (printed copy or eBook) will be sent to you prior to the start of class.
Online Training Advantages
Convenience: You don’t have to travel and can attend from your home, office or anywhere with an internet connection. Our online classes are conducted using GoToTraining, a more robust version of the popular GoToMeeting screen sharing and conferencing platform. To accommodate multiple time zones, courses are typically scheduled from 10am – 5pm Eastern with a one-hour lunch break at 12:30 – 1:30 pm Eastern and a 10-minute break in the morning and afternoon. When conducting custom online course for your group, class times can be modified to accommodate your timezone.
Interactive Learning: Our online training is fully interactive. You can speak and chat with the instructor and classmates at any time. Various interactive techniques are used in every class. Our small class sizes (typically 4 – 8 students), allow our instructors to focus on individual performance and issues and to work closely with you to meet your unique needs. Classes are designed to be a hands-on learning experience, providing opportunities for you to try your new skills while the instructor is available for review, questions, and feedback. You have the option to give the instructor permission to view your computer to provide one-on-one assistance when needed.
